Couples are overwhelmed by all the noise in today’s wedding marketplace. It’s crowded. It’s loud. It all sounds and looks the same to the untrained buyer simply hoping to book vendors for a pretty, fun celebration with family and friends.
So how do you compete in this situation? How do you fill your calendar? With the right kinds of couples? Who pay higher prices you deserve for your amazing work?
That’s exactly what I’m talking about today with Katy Taylor Jacobson, my wife and our Head Copywriter, who’s spent more than 50,000 hours - yes, that’s correct - thinking about and practicing how to get wedding couples to buy services from her, her team, or clients she’s guiding the way for.
When you live and breathe wedding sales and marketing over a quarter century you learn a thing or two about how to stand out, and that’s what we’ll explore in today’s conversation.
Get your notepad out, and enjoy the discussion!