In this episode of the ProductLed Podcast, Wes Bush chats with Basecamp co-founder Jason Fried about its distinct and challenging perspective that has set Basecamp up for success. Jason explains why every business should have a unique point of view and shares how his team thinks through them, as well as his philosophy around the process of finding one. He also details the role that books play in his overall business strategy.



Key Moments:

[03:05] Origin of the underdog mindset and personal experiences.[07:11] Critique of the growth-at-all-costs mentality in startups.[13:18]: How to go about identifying your unique point of view[20:25] Role of books in sharing their company philosophy.[28:06] Balancing successful products and exploring new ideas.





About Jason Fried

Jason Fried is the co-founder and CEO of Basecamp, a project management and team collaboration software company. He is the co-author of several bestselling books, including Rework, and It Doesn't Have to Be Crazy at Work.

Jason Fried | LinkedIn



About Wes Bush:

Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).



Wes Bush | LinkedIn