Unlock the mysteries of building a standout personal brand and thriving in the entrepreneurial landscape as we sit down with social media maven Steph Cartin from Entreprenista. Our enlightening heart-to-heart takes you on a journey from the early Facebook days, when it was a college elite's playground, to the present, where strategic branding is king. Steph divulges her evolution from hotel school grad to business mastermind, emphasizing the synergy between her and her partner Courtney that sparked their journey from side hustles to a powerhouse company.For the dreamers weaving fashion with function in their handbag designs, this episode is your blueprint for bridging personal branding with privacy. Learn how to craft an online persona that resonates while holding the reigns on your personal life, and discover tactics to conquer camera shyness. Building that genuine connection with your audience doesn't have to be daunting; instead, it can empower you to spotlight your unique creations confidently and authentically.We wrap up with a masterclass in brand-building essentials, where I share my take on storytelling as a beacon for business growth. A strong narrative can transform onlookers into loyal customers and fervent brand advocates. We also unravel the threads of community importance, team dynamics, and the surprising successes found in live shopping on platforms like TikTok. I extend an invitation for continued growth and support through social media engagement, so tune in, and let's forge the path to your entrepreneurial dream together.Follow Stephanie: https://www.instagram.com/stephjillcartin/https://www.instagram.com/entreprenistas/https://www.instagram.com/startupspodcast/https://theleague.entreprenista.com/ https://refer.entreprenista.com/HBD101Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner