#038 In this episode, Kendra Butler shares her journey from being a beauty executive in New York City to founding Alpyn Beauty in Jackson Hole, Wyoming. She discusses the challenges of adapting to the high altitude and dry climate of the mountains and how she discovered the benefits of wildcrafted ingredients in skincare. Kendra explains her process of foraging and incorporating these wild plants into her clinical formulations, resulting in products that are effective and tailored to the specific needs of the local community. She also discusses the impact of the pandemic on her business and the importance of sustainability and giving back to the environment.DISCOUNT CODE AMY20 for 20% off at alpynbeauty.comALPYN BEAUTY | Super Peptide & Ghostberry Moisturizer | https://go.shopmy.us/p-5116339ALPYN BEAUTY | Pore Perfecting Liquid Exfoliator | https://go.shopmy.us/p-5116335ALPYN BEAUTY | Instant Bright Eye | https://go.shopmy.us/p-5116345SUPERGOOP! | Glowscreen SPF 40 | https://go.shopmy.us/p-511635 | Timestamp  | Summary | 0:00  | From Beauty Exec to Skincare Innovator in the Mountains | 1:59  | Fond Memories of Clinique's Three-Step Skincare Routine | 3:15  | From Beauty Exec to Brand Founder: A Career Transformation | 4:54  | Escaping Corporate Burnout for Jackson Hole's Serenity | 7:51  | High Altitude Skincare Challenges Spark Business Pivot | 10:55  | Innovating Skincare with Wildcrafted Ingredients | 13:51  | From Concept to National Retail: A Skincare Line's Journey | 19:32  | Innovating Skincare with Wildcrafted Plants | 23:52  | Harvesting Berries and Braving Wildlife for Skincare | 28:14  | Unexpected Life Paths and Rediscovered Passions | 29:53  | Embracing Change and Pursuing Dreams with Confidence | 31:50  | Pandemic Challenges Turn Into Skincare Brand Success | 35:33  | Alpen's Commitment to Planet Awareness and Restoration | 40:16  | Sustainability and Hope in Human-Nature Relationships | 41:58  | Essential Skincare Routine for Dry, Arid Climates | 44:33  | Skincare Favorites, Tips, and Upcoming Sunscreen Development | 48:29  | Embracing Youth and Letting Go of Worry | 49:40  | Inspiring Podcast Episode with Kendra and Exclusive Beauty DealsTo watch the video version of this episode head to the Youtube page!Need a full skincare overhaul? Check out our Comprehensive Skincare Routine Digital GuideConnect with me:Amy's Instagramwww.skinthusiast.com