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Ep. #96 Why Women’s Health is Doubling Down on their Coverage of Women’s Sports, ft. Liz Baker Plosser

Ep. #96 Why Women’s Health is Doubling Down on their Coverage of Women’s Sports, ft. Liz Baker Plosser

FromThe Business Case For Women's Sports


Ep. #96 Why Women’s Health is Doubling Down on their Coverage of Women’s Sports, ft. Liz Baker Plosser

FromThe Business Case For Women's Sports

ratings:
Length:
29 minutes
Released:
Jun 4, 2024
Format:
Podcast episode

Description

In episode #96 of ?️The Business Case For Women’s Sports, presented by Ally, meet Liz Baker Plosser, the Editor-in-Chief of Women’s Health Magazine.The team at Women's Health has always cared deeply about telling stories of women athletes & women’s sports, but under Liz’s leadership, WH is going deeper into their coverage of professional women’s sports. In this episode, hear Liz & Caroline discuss why their increased coverage of women’s sports isn’t a “charity” play for Women’s Health; rather, it’s a top business opportunity + priority for the iconic brand. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
Released:
Jun 4, 2024
Format:
Podcast episode

Titles in the series (100)

Welcome to the GOALS podcast, The Business Case For Women's Sports, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.