In Episode 063, Chris Maffeo and David Wood from the Liana Collection share valuable insights on the three stages of brand distribution.
He provides expert advice for startup drink brands on self-distribution, the role of small and large distributors, and the crucial importance of building trade relationships.
The discussion also covers the complexities of working with wholesalers, the necessity of immersive brand experiences for sales teams, and strategies for national and international brand expansion.
Emphasizing the need for founders to stay actively engaged in the trade, David and Chris highlight the evolving role of salespersons in today's digital age.
Tune in for a comprehensive guide to scaling your drinks brand successfully!

Time Stamps
00:00 Introduction to Brand Distribution Stages
00:55 Advice for Startup Drink Brands
02:34 Scaling with Distributors
⁠03:26 Importance of On-Trade Chains
11:11 Managing Relationships with Wholesalers
16:30 Building Brand Demand
24:11 Role of Sales Reps and Founders
32:58 Digitalization of Sales and Social Media
⁠37:24 Conclusion and Contact Information

About The Host: Chris Maffeo
About The Guest: David Wood