Welcome to an interview with the coauthor of Data Rules: Reinventing the Market Economy (Acting with Technology), Cristina Alaimo. In Data Rules, Cristina Alaimo and Jannis Kallinikos establish a social science framework for analyzing the unprecedented social and economic restructuring brought about by data. Working at the intersection of information systems and organizational studies, they draw extensively on intellectual currents in sociology, semiotics, cognitive science and technology, and social theory. Making the case for turning “data-making” into an area of inquiry of its own, the authors uncover how data are deeply implicated in rewiring the institutions of the market economy.   Cristina Alaimo is an Assistant Professor (Research) of Digital Economy and Society at LUISS University, Rome. She holds a Ph.D. in Management, Information Systems and Innovation from LSE–The London School of Economics and Political Science, London. Her research focuses on the innovation brought about by data-based services and their consequences for organizations and society.   Cristina’s work has been published in journals such as The Information Society, Journal of Information Technology and Research in the Sociology of Organizations. Cristina is currently Visiting Research Fellow at Surrey Business School, University of Surrey, UK. Get Data Rules here: https://rb.gy/uxjr0k   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo