25 min listen
Throwback Thursday - The Ethics of AI in PR
FromStories and Strategies for Public Relations and Marketing
Throwback Thursday - The Ethics of AI in PR
FromStories and Strategies for Public Relations and Marketing
ratings:
Length:
27 minutes
Released:
Jun 6, 2024
Format:
Podcast episode
Description
This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done."Society is changing... there's a new elite emerging and those elite have huge amounts of power."Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people." Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications, jvalinpr@gmail.com The Artificial Intelligence in Public Relations panel was founded in 2018. It’s a global volunteer committee, developed through the Chartered Institute of Public Relations (CIPR) comprising senior communications professionals and leading PR academics and researchers. Recently CIPR and the Canadian Public Relations Society (CPRS) partnered to publish the AI in Ethics Guide which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals.To access the Ethics Guide to Artificial Intelligence in PR:https://www.cipr.co.uk/aiSupport the Show.Support the Show.
Released:
Jun 6, 2024
Format:
Podcast episode
Titles in the series (100)
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