Have you ever wondered where the ingredients in your product came from? Most of us have no clue. Following the path of an ingredient from formulation back to its origin is called traceability. It is the detailed supply chain of an ingredient. This knowledge is essential to address environmental and social concerns. If a brand doesn't know its ingredient supply chain, it cannot address how the planet is impacted. Every ingredient has the potential to affect our environment by how and where it is grown, harvested, and processed. This knowledge is becoming more important to consumers who want to make planet-friendly purchases. Listen to this insightful podcast with Formula Botanica CEO Lorraine Dallmeier to discover why the beauty industry needs to embrace transparency with traceability.   FREE FORMULATION RESOURCES Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram