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S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)

S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)

FromLimited Supply


S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)

FromLimited Supply

ratings:
Length:
43 minutes
Released:
Jun 6, 2024
Format:
Podcast episode

Description

Welcome back!
This week on Limited Supply, Nik and Moiz dive into the world of customer retention and win-back strategies. They discuss the success of Sephora's loyalty program and how it keeps customers engaged and coming back for more.

The boys also explore the potential of corporate gifting as a powerful sales channel and highlight brands like Cadence that are excelling in this area.
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00:00:00 - Intro
00:05:43 - Sephora's Price Matching and Loyalty
00:08:40 - Direct-to-Consumer Brands Struggle with Marketing
00:11:41 - Brands Create Desired Attendee Experiences
00:13:38 - Clever Strategies for Retention and Win Back
00:16:51 - Using Text Sales to Boost Supplement Value
00:22:46 - Corporate Gifting: A Lucrative Sales Channel
00:27:49 - Creating Successful Program Tiers for Organizations
00:33:44 - Beware of New Demand Letter Scam
00:41:33 - Exploring Retail: Questions for You

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:
Twitter: twitter.com/mrsharma

Follow Moiz:
Twitter: twitter.com/moizali
Released:
Jun 6, 2024
Format:
Podcast episode

Titles in the series (88)

So many DTC brands think nice PR is more important than honesty. But that’s not us. We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. First episode drops soon with new episodes every Wednesday after that. Make sure to subscribe wherever you get your podcasts.