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Ash & Kane discuss unique and creative ways to market a podcast, going beyond traditional methods. They explore various examples, such as Joe Rogan's use of YouTube clips to break down long-form interviews into shorter segments, the interactive approach of the true-crime podcast "Serial," and the innovative strategies employed by Hey Mr. Jim in engaging with their audience.
They also touch on the success of "Call Her Daddy" and "Lore" in expanding their podcast content into other mediums like TV shows, books, and live tours. Kane shares insights on leveraging partnerships with other podcasts, utilizing public speaking opportunities, and engaging with listeners to enhance podcast marketing efforts.
 
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ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
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Email: podcast@progressiveproperty.co.uk