11 min listen
The MyFord Touch Story
FromBig Car
ratings:
Length:
21 minutes
Released:
Jun 9, 2024
Format:
Podcast episode
Description
This video is going to be a little different to my normal ones. I usually need to do lots of research to get the story straight. But not this one – this was basically a brain dump! If you don’t know, I once, many moons ago, worked for Microsoft in the Automotive Business Unit or ABU, in fact this is an ABU t-shirt. I started working on the Auto PC – the car stereo you see behind me there – and although I missed ABU’s crowning glory, the Ford SYNC system, I was back in the team to witness first-hand the chaos of the infamous MyFord Touch project. Not much is out there about some of the background to what happened, and I’ve always wanted to tell the real story, what Ford’s PR department didn’t want you to hear.
Released:
Jun 9, 2024
Format:
Podcast episode
Titles in the series (17)
The Austin Metro Story: It’s 1975 and British Leyland faces an enormous challenge: petrol prices are skyrocketing. BLs own Mini which created this category way back in 1959, is showing its age. It’s too small and is much less practical. Britain had just entered the Common M... by Big Car