36 min listen
JCPenney Sells Out with Joel Kim Booster and Scott Seiss | 39
FromThe Big Flop
ratings:
Length:
49 minutes
Released:
Jun 10, 2024
Format:
Podcast episode
Description
When JCPenney, the 100-year-old department store, decided to rebrand in 2011, they sought the best in the biz to give them a makeover. Enter Ron Johnson, the affable retail genius behind the Apple Store. Hailed as a techy visionary, Johnson was supposed to reinvent the brand. Instead, he alienated customers with high prices and a baffling shopping experience. Martha Stewart and a tea kettle that somehow actually looked like Hitler all contributed to this failed experiment that cost the once beloved company billions. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 10, 2024
Format:
Podcast episode
Titles in the series (47)
Four Loko: Hold My Energy Beer with DJ EFN & Kenice Mobley | 2 by The Big Flop