Can lawyers turn their storytelling skills into a marketing powerhouse without feeling sales-y? In today's episode of Great Practice, Great Life, we reveal the secrets of content marketing tailored for small and solo law firms with Robert Rose, a global authority on content marketing. Join us as Robert and Steve Riley share how legal professionals can attract clients through engaging, valuable content that builds trust and bypasses the discomfort of traditional sales tactics. We explore the principles of content marketing and its role in professions where trust is paramount. Learn how educational, inspiring, and entertaining content can position lawyers, doctors, and accountants as trustworthy experts. We'll discuss innovative strategies, such as hosting educational events and utilizing blogs and newsletters, to scale trust and extend your reach, ultimately converting potential clients into loyal advocates for your practice. As we wrap up, Steve and Robert share their enthusiasm for the upcoming 2024 Summit, where Robert will further dissect effective content strategies. We outline inspiring examples, including the story of “Jack the Roofing Guy,” to illustrate how content marketing can drive business growth. Get ready to revolutionize your practice by building a broader and deeper pipeline of potential clients. In this episode, you will hear: Content marketing as a growth strategy for law practices  Building trust through storytelling The role of educational and engaging content in attracting and retaining clients for legal professionals Strategies for lawyers to expand their reach, including hosting educational events and utilizing newsletters and blogs Audience building for lawyers through valuable content offerings The story of “Jack the Roofing Guy” and his approach to client engagement through weather forecasting Anticipation for the 2024 Summit, where Robert Rose will delve into content strategies for legal practices How lawyers can leverage their communication skills for effective content marketing Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: The Summit: nsslfc.com Great Practice. Great Life.® by Atticus® – 029: Just Because Every Other Lawyer is Doing it, Doesn't Mean You Should with Robert Rose: atticusadvantage.com/episode029 Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose: a.co/d/csuZ3Yb Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit: by Joe Pulizzi & Robert Rose: a.co/d/9fzHy3w Experiences: The 7th Era of Marketing: by Robert Rose & Carla Johnson: a.co/d/hr2ff1y Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand: by Robert Rose & Joe Pulizzi: a.co/d/hNJnq2b This Old Marketing Podcast: www.thisoldmarketing.site Robert Rose: robertrose.net Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.