Welcome back, beautiful. Today, Dr. Kayla welcomes Bethany McCamish, a former teacher turned TED Talk speaker and CEO of Bethany Works. Bethany helps women build their brands through her expertise in storytelling and creative coaching. During their discussion, Bethany breaks down branding into three key sections—positioning, promise, and presence—to provide a solid foundation for defining one's brand. She emphasizes the importance of understanding an audience and their needs to effectively position a brand and create a compelling promise that resonates with customers.We talk more about:Simplifying the branding processBrand archetypes and personas explainedUnderstanding your audience's needsAligning visuals and messagingThe importance of consistency over trendsConnect with Bethany:InstagramWebsiteBrand QuizDon't forget to subscribe and leave a 5-star review.Send your questions & comments to: askSHEmpowers.co@gmail.com You can also share it on your social media and tag me @shempowers.co Thank you so much for being a part of the SHEmpowers community; until next time! Lead with love and joy!