Shannon, a Charleston native, is a powerhouse: an artist who left art due to its restrictions, a New York City bartender who championed rum when no-one cared about it (spoiler: a lot of people still don't care), the award-winning author of "Tiki: Modern Tropical Cocktails" and a consultant and ambassador for brands including Denizen Rum, Privateer Rum and Myrtle Bank rum. We sat down in the back room of Porchlight bar in NYC over quite a few rums to talk brand creation, just how crucial the Myrtle Bank hotel was in building "Brand Jamaica", her role in creating their rum brand, drinking the excellent Privateer Rum, and the whole coming-to-NYC-and-winding-up-bartending experience for someone who wanted to be an artist (and who, if you ask me, still is). Enjoy! Shannon on IG: https://www.instagram.com/shannonmustipher/Shannon's website: https://www.shannonmustipher.com/Myrtle Bank Rum: https://www.myrtlebankrum.com/ Get in touch with Duff!Podcast business enquiries: consulting@liquidsolutions.org (PR friends: we’re only interested in having your client on if they can talk about OTHER things than their prepared speaking points or their new thing, whatever that is, for a few hours. They need to be able to hang. Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, brand creation and repositioning: philip@liquidsolutions.orgPhilip on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: https://twitter.com/oldduff...