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We’ve all felt like an outsider at one point—Ciera Rogers wants you to use it to your advantage. 

Ciera grew up houseless on the streets of Houston, Texas, in her mom’s Jeep. Then, with just $10, she moved to LA, lived off of her friend’s couch and started posting her thrifted and vintage clothes for sale on Instagram.

And this is how Babes was born in 2012. She pivoted from vintage to curve-friendly basics when she noticed a gap in the market. Yup, this was way before Skims was even a thing. 

Today, Babes has hit seven figures and has been worn by Kim Kardashian and even championed by Beyoncé. Ciera has been featured as "the designer to watch" in media outlets including Galore, Black Enterprise, Elle South Africa and others.

Ciera is now a homeowner, and her debut memoir, called The Outsider Advantage, tells her story of resilience, determination and entrepreneurial grit.

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