Paid advertising isn’t for every brand.  Honestly, some brands are better off spending $50K at a trade show booth over $50K on LinkedIn.In this week’s episode of Digital Banter, it's only Andy & James. Talking ads. And we are going to answer some of your questions about what it takes to get a pilot campaign off the ground:Are we even ready to run ads as a business?How do I find the right channels?What content do I need?Join us as we confront some of the most common conflicts when debating whether or not paid advertising should be added to your marketing mix.