Our guest is Greg Warner is the author of Engagement Fundraising and CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that removes friction from the philanthropic giving process for wealthy people who are passionate about our customers’ causes. The system helps high value major donors lean in and qualify themselves. Once self-qualified, it helps those donors receive follow-up messages and arrange meetings with gift officers so they can build trusting relationships and, ultimately, make consequential gifts. Greg also invented the Fundraising Report Card and the DAFwidget. As part of his personal philanthropy strategy Greg lets people working in the charitable sector use those tools for free. In 2013, Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results.