28 min listen
064 | Nicola Olianas | Building a Category Beyond Trends | Fernet Branca & Carpano Antica Formula
064 | Nicola Olianas | Building a Category Beyond Trends | Fernet Branca & Carpano Antica Formula
ratings:
Length:
34 minutes
Released:
Jun 11, 2024
Format:
Podcast episode
Description
In Ep. 64, I hosted Nicola Olianas to discuss Fernet Branca's evolution from a medicinal remedy to a global icon known as "The Bartenders Handshake".
Nicola shares insights on brand building, the importance of liquid quality, and the creation of a unique category in the spirits industry.
The episode also highlights the Fernet Branca coin as a symbol of community among bartenders.
Nicola Olianas is the Global Export Head of Advocacy and Ambassadors at Fratelli Branca, working with brands such as Fernet Branca, Carpano Vermouth, Antica Formula, and Punt e Mes.
Time Stamps
00:00 Introduction to the Maffeo Drinks Podcast
00:51 Meet Nicola Olianas: Global Head of Advocacy at Fratelli Branca
01:34 The Origin of Fernet Branca: From Medicinal Remedy to Global Icon
02:58 Brand Building vs. Liquid Quality: What Comes First?
06:24 Creating a Unique Category in the Spirits Industry
10:18 The Importance of Versatility in Product Use
23:53 The Bartender's Handshake: The Story Behind Fernet Branca
33:26 Conclusion and Next Episode Teaser
About The Host: Chris Maffeo
About The Guest: Nicola Olianas
Nicola shares insights on brand building, the importance of liquid quality, and the creation of a unique category in the spirits industry.
The episode also highlights the Fernet Branca coin as a symbol of community among bartenders.
Nicola Olianas is the Global Export Head of Advocacy and Ambassadors at Fratelli Branca, working with brands such as Fernet Branca, Carpano Vermouth, Antica Formula, and Punt e Mes.
Time Stamps
00:00 Introduction to the Maffeo Drinks Podcast
00:51 Meet Nicola Olianas: Global Head of Advocacy at Fratelli Branca
01:34 The Origin of Fernet Branca: From Medicinal Remedy to Global Icon
02:58 Brand Building vs. Liquid Quality: What Comes First?
06:24 Creating a Unique Category in the Spirits Industry
10:18 The Importance of Versatility in Product Use
23:53 The Bartender's Handshake: The Story Behind Fernet Branca
33:26 Conclusion and Next Episode Teaser
About The Host: Chris Maffeo
About The Guest: Nicola Olianas
Released:
Jun 11, 2024
Format:
Podcast episode
Titles in the series (70)
002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City) by The MAFFEO DRINKS Podcast