Send me a text!In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners. Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence. Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion. We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.Connect with Katlyn:LinkedInInstagramFree Website GuideFree Meta Description Guide0:00 Introduction and Guest Welcome00:17 Katlyn's Pittsburgh Connection01:27 Katlyn's Journey to Starting Her Agency03:05 The Creative Side of SEO04:10 Client Strategies and Packages04:54 Importance of Customer Interaction06:57 Leveraging Google Business Profile and Ads14:45 Using Google Tools for SEO17:51 Understanding Google Analytics for Small Businesses18:18 Setting Up and Tracking Key Metrics18:50 The Importance of Quality Traffic20:27 Optimizing Blog Content for Conversions22:22 Creating Conversion-Focused Content23:42 Leveraging LinkedIn for SEO24:51 SEO Tips for Busy Entrepreneurs27:33 Conclusion and ResourcesSchool of Podcasting -Launch, Grow, Monetize Your PodcastYou’re don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!