Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more. Key Takeaways:(1:18) Garrett shares the origin story of Directive, highlighting his growth from independent gigs to leading a large agency.(7:42) Insight into the effectiveness of review sites like G2 for B2B marketing, driven by Garrett's practical experiences.(9:06) Cutting out the marketing middle funnel, focusing on direct conversion strategies for more immediate results.(14:16) Customer generation and the methodologies used by Directive to effectively target ideal customer profiles.(17:26) Leads and MQLs are often misleading metrics that can get CMOs into trouble if they don't align with actual down-funnel revenue metrics.(26:00) Improved tracking in marketing would expose underperformance, posing a risk to the job security of high-earning marketing professionals.(32:42) A method for identifying and targeting ideal customer profiles based on shared characteristics.(34:40) Marketing automation often fails to resonate with humans who can detect its lack of authenticity.Resources Mentioned:Garrett Mehrguth - https://www.linkedin.com/in/garrettmehrguth/Directive - https://www.linkedin.com/company/directive-consulting/Insightful Links:https://directiveconsulting.com/customer-generation/ https://aicontentfy.com/en/blog/power-of-marketing-solutions-boost-business-with-these-strategies https://pipeline.zoominfo.com/marketing/how-to-optimize-your-b2b-marketing-funnel Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds