Welcome back, ya 88s.
Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner?
Speaking of brick-and-mortar stores, why aren’t places like Outdoor Voices or Alo focusing more on that post-purchase follow-up? If Moiz just threw down $500 on yoga pants, he wants to feel like the prettiest, pretty princess of them all. After all, isn’t focusing on retaining high-spending customers far less expensive than acquiring new ones? Nik and Moiz go over some possible solutions to increase post-purchase satisfaction.
Then, the guys play devil’s advocate. Sure, they just told you to stop focusing so much on brick-and-mortar stores, but they sincerely hope that didn’t make you throw all your hopes into dot-com-only strategies. They explain the value of selling your product in-store and explain what kind of selling velocity you need to stay on Target’s shelves.

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