12 min listen
How Booking.com Sustains a Culture of Innovation
FromHBR On Strategy
ratings:
Length:
28 minutes
Released:
Jun 12, 2024
Format:
Podcast episode
Description
Booking.com was founded by a Dutch university student in 1996. It grew slowly for almost a decade. By 2011, the company was generating more than a billion dollars in profits annually — making it the most financially successful digital travel market at the time. The secret to that accelerating growth was the company’s use of large-scale testing and experimentation. In this episode, Harvard Business School professor Stefan Thomke explains how the company created and sustained a culture of innovation that challenged conventional assumptions about management and process.Key episode topics include: strategy, experimentation, innovation, travel, digital, platform. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the original Cold Call episode: At Booking.com, Innovation Means Constant Failure (2019)· Find more episodes of Cold Call· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
Released:
Jun 12, 2024
Format:
Podcast episode
Titles in the series (63)
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