“The seeds of success for rural economies have been planted!” So says the controversial champion of the rural narrative, University of Minnesota educator and researcher Dr. Ben Winchester, a demographer at the University of Minnesota’s. Extension Center for Community Vitality. “If the small town is dying why is there a housing shortage in most parts of rural America!?” Winchester explodes with enthusiasm and knocks down categorically old notions and stereotypes about rural places including the one about WHY people are moving to rural communities.  “A job is NOT among the top things people look for when choosing a rural lifestyle. Employment opportunities do not bring people in and seeking investment the way it has been done by economic development officials is not an effective way to create brain gain.”  Dr. Winchester suggests another way and it is as simple as any common-sense approach can be. Professor Winchester is a dedicated community-centric advocate, a fresh and original thinker and a great interview.   Says long-time ICF jurist Bill Coleman, “Ben is one of my favorites!”