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The power of competitive intelligence in B2B marketing with Vollrath

The power of competitive intelligence in B2B marketing with Vollrath

FromThe Marketing Intelligence Show


The power of competitive intelligence in B2B marketing with Vollrath

FromThe Marketing Intelligence Show

ratings:
Length:
28 minutes
Released:
Jun 13, 2024
Format:
Podcast episode

Description

In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment.
Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts. 
Learn how Vollrath uses Supermetrics to:

Track competitor social media activity and engagement
Analyze posting frequency and content strategy across different platforms
Identify seasonal trends in competitor marketing efforts
Build targeted reports for different departments within Vollrath

Tune in to learn how to stay ahead of the curve and dominate your competition!
Released:
Jun 13, 2024
Format:
Podcast episode

Titles in the series (76)

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.