How do you get people to buy what you’re selling? In this episode of Finding Brave, marketing consultant and behavioral expert Leslie Zane reveals why traditional persuasion tactics often fall short when growing a business, selling an idea, or building your personal brand. Leslie is an award-winning marketer, TEDx speaker, the Founder and CEO of the behavioral science-based firm, Triggers Brand Consulting, and the author of the groundbreaking new book, The Power of Instinct: The New Rules of Business and Persuasion. Tuning in, you’ll learn to challenge conventional wisdom in business and brand building, rethink outdated rules that assume the conscious mind drives our decisions, and discover how to work with the hidden mind rather than against it. Leslie also uncovers the messages that create the most positive associations, explains why relying on existing customers is a trap, and discusses why emotional stories aren’t enough to drive long-term brand loyalty, plus so much more! If you want to tap into the hidden brain where instinct prevails and create a powerful network of connections that drive people to buy your product, company, or vision, this episode is for you!   Key Highlights From This Episode: What Leslie means when she says that human beings are unpersuadable. [03:29] How to drive growth faster by using new rules that work with the unconscious mind. [05:34] Techniques for tapping into the “hidden brain” and recruiting new customers. [11:31] Reasons that a purpose-oriented approach is too one-dimensional. [19:20] Different ways that marketing has had to adapt to an ever-evolving consumer base. [21:50] The Brand Connectome; why a brand is like a seed that grows in people’s minds. [24:24] Some of the most common marketing mistakes that businesses make. [30:50] What Growth Triggers are and how they can create positive brand associations. [37:08]   For More Information: Leslie Zane Triggers Brand Consulting Leslie Zane on X Leslie Zane on LinkedIn Leslie Zane on Instagram Leslie Zane on Facebook   Links Mentioned in Today’s Episode: Order your copy of Leslie’s book, The Power of Instinct: The New Rules of Business and Persuasion today, or listen to it on Audible here.   ——————— TIME FOR A TRUE SHIFT IN YOUR CAREER AND LEADERSHIP?  Is it finally time to make the change you’ve been longing for in your career but you just can’t figure out how to begin? It’s time for help and time to invest in yourself, and finally understand—and shift—what hasn’t been working for you, from the job or field to the way you’re treated, the outcomes you’re supporting, the compensation you receive, the leadership impact you’re able to make, and more. Join me as I coach and guide you through powerful, proven steps that unlock your fullest and happiest potential. For a limited time, take advantage of my 10% discount for you, my amazing Finding Brave listeners. Save 10% on both my one-on-one 6-session Career & Leadership Breakthrough coaching program and my Most Powerful You video training course that helps you close the 7 most damaging power and confidence gaps are are blocking you from the success and reward you deserve. You can participate in both of these programs from the comfort of your own home, at your own pace. Now’s the time. Don’t wait! Build the career you’ve been longing for, and do it today. I’d love to help you.    REGISTER NOW and use the 10% discount code BRAVEPOD10 to save 10% off these programs TODAY! Career & Leadership Breakthrough 6-session Program The Most Powerful You Self-Paced Video Training Program   ——————— Need some great podcast production support? Check out We Edit Podcasts! Hi, folks! Kathy here. So, are you thinking of launching a new podcast or have you been at it a while and recognize it’s time for more or better production help to create the best podcast you can? I totally understand and that’s why I’m very excited to share key info about the great product team I’m using called We Edit Podcasts. I’ve been work