Send us a Text Message.Prepare your ingredients and preheat the oven because on today’s episode, we’re learning how to bake a CAKE with Stefan Ytterborn; Founder and Choreographer of sports brand POC and the aforementioned automotive company, CAKE.  Before founding the design studio COM-TRU. Stefan reflects on his journey through starting over seven businesses, his pivotal role at IKEA in the mid-90s and emphasises how important the virtues of passion, purpose, and humility have been in his journey through the design field.Stefan also shares some crucial advice for aspiring entrepreneurs and highlights revolutionary product designs, what it takes to build a world-class team, as well as exclusive information about the pitfalls and lessons learned your design-led brand doesn't get its next funding round.Hosted by Oliver Alexander and Fraser Greenfield with guest, Stefan Ytterborn.—————————————————————————————————————————————Stefan Ytterborn - CAKE | LinkedInFollow Stefan on Instagram | @stefanytterborn Our story | CAKE POC Jasper Morrison | Rowenta Set Giulio Cappellini Harman Kardon Soundsticks Are Still The Ideal Apple Mac Partner Some Two Decades On | Forbes  –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com   —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod