A Silent Recession occurs when you and other businesses feel financial strain, even though the economy hasn't officially entered a recession. In today’s episode, the team discusses the pitfalls business owners often fall into when facing a silent recession and how you should respond to them.   As a photographer, recessions can mean facing fewer bookings as people make cutbacks. The knee jerk reaction is to cut spending across the board, but this isn’t necessarily the best strategy to maintain your cash flow.   The team discusses different methods for keeping your business afloat during difficult times, such as diversifying your income, building strong client relationships, and pure hard work to sustain your business through the economic uncertainty of a Silent Recession.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.