This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of European Watch Company, Joshua Ganjei. To start the show Ariel asks Joshua to dive into their new book, “The Connoisseur's Guide to Fine Timepieces” and the reasons behind why they wanted to write a book as a retail establishment. Ariel has Joshua talk about the founding of the company with his Father, Albert Ganjei, and why credibility is the number one priority in their industry.  As the show comes to an end, Joshua talks about their focus on maintaining their pre-owned sales position with their current business style instead of being authorized dealers, and Ariel asks what the industry might look like in twenty years. Join the conversation on this week’s episode of the Superlative podcast brought to you by aBlogtowatch.com.To stay updated with Joshua and European Watch Company:- Website - https://www.europeanwatch.com/ - Instagram - https://www.instagram.com/europeanwatchco/ - The Connoisseur's Guide to Fine Timepieces - https://www.europeanwatch.com/book.html Check out this episode’s advertiser - Long Island Watch Co.- https://longislandwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!