Dr Craig Rose PhD is a marine biologist and the Founder and CEO of Seaweed & Co., the company behind his Doctor Seaweed range of award-winning nutritional supplements. Dr Craig has a degree in Marine Biology, a master’s in Marine Technology and a PhD in Marine Science. Dr Craig started the company in 2015 after working for many years with seaweed on commercial and research projects for various applications - from biofuels to food and nutrition and identified a huge opportunity and need for seaweed.Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠ Timestamps:00:00:00 - Intro00:00:48 - Focus on Nutraceuticals00:01:05 - Importance of Personal Brand: Doctor Seaweed00:03:27 - Launching Doctor Seaweed Supplements00:03:43 - Reintroducing Seaweed into Modern Diets00:05:12 - Iodine Deficiency in Modern Diets00:06:43 - Symptoms of Iodine Deficiency00:08:04 - Importance of Iodine for Both Genders00:09:12 - Customer Needs and Product Benefits00:11:25 - Natural vs. Synthetic Nutrients00:13:38 - Unexpected Customer Benefits00:15:17 - Research and Customer Feedback00:16:13 - Weight Management Benefits00:17:07 - Target Audience and Customer Persona00:18:08 - Transition from B2B to B2C00:19:06 - Challenges in B2C Model00:20:13 - Validating Product Demand00:21:34 - Choosing Capsule Format00:22:36 - Capsule Size and Seaweed Content00:23:52 - Exploring New Product Formats00:25:00 - Sponsored Ad: Alvan Blanch00:25:53 - Market Trends in Wellness and Nutrition00:27:56 - Leveraging Sustainability in Branding00:29:29 - Harvesting and Manufacturing Process00:31:55 - Sales Channels: Direct and Retail00:33:08 - Approaching Distributors00:35:31 - Brand and Market Maturity00:37:25 - Health Benefits of Seaweed00:39:56 - Promising Areas of Research00:40:56 - Focus on Specific Seaweed Species00:41:28 - Lessons Learned and Future Focus00:43:27 - Saying No to Opportunities00:44:05 - Regulatory Requirements for Health Claims00:45:17 - Testing for Contaminants00:46:34 - Importance of Trust and Credibility00:47:10 - Final Thoughts and Industry Growth00:48:08 - Where to Find Dr. Seaweed Products00:48:36 - Recommended Resources and EventsUseful Links:Dr Craig Rose on LinkedIn. Doctor Seaweed: Website, Instagram, Facebook and Twitter.Sponsors and Partners:Alvan Blanch:  Website, Facebook, Twitter, Instagram and LinkedIn Seagriculture Conference: Website and LinkedInGet in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!