In this week's podcast, John brings on educator Rachel Traxler to talk all about how she has grown her photography business, as well as her educational brand. She is the host of the Gold Biz Podcast (https://racheltraxler.com/goldbizpodcast) and helps wedding professionals learn the ins and outs of the business. She is a Photographer Turned Business Coach Helping Photographers Scale Their Business With Strategy And Purpose. In today's episode we talk about how she is using her brand to attract ideal clients WITHOUT using social media. We walk through ideas and ways you can be attracting your ideal buyer outside of the normal ways. This is a great episode, and we can't wait for you to listen in! Booking Bottleneck Quiz: https://racheltraxler.com/booking-bottleneck-quiz 10 FREE Lead Generation Strategies (that aren't social media): https://racheltraxler.com/lead-generation-freebie Rachel's Coaching Program: https://racheltraxler.com/passiontoprofit Follow Rachel:  Website - https://racheltraxler.com/ Instagram - https://www.instagram.com/racheltraxler/