Frank Sinatra famously crooned "if I can make it there, I'll make it anywhere." The "there," of course, is New York City.  The Big Apple was the backdrop for BevNET Live Summer 2024, held on June 12 and 13. Taste Radio's hosts met with founders and executives from dozens of emerging and innovative beverage brands represented at the annual event, including those that participated in BevNET's signature pitch competition, the New Beverage Showdown. In this episode, the hosts discuss their conversations with attendees, reflect on presentations in the semifinal round of the Showdown and explain how founders can pique the interest of retail buyers.