I enjoyed speaking with Allison Nulty from Contra a couple of weeks ago. This a fantastic case study on what happens when you build that muscle of customer obsession. Having active contact with your customers, getting them onboarded to your Slack instance, and the time it takes to understand what they are looking for deeply are uncommon traits in product leaders. Allison demonstrates this proactive energy through case studies with brands like Framer and Webflow!We go over: ⭐ How Contra enables the freelance economy by connecting top talent with companies. ⭐ The importance of building working relationships with customers, getting them onboarded to Slack instances, and developing rapport for candid conversations. ⭐ Allison's unique approach to fostering a culture of ownership on her team.⭐ The challenges of transitioning from traditional business roles like management consultant to leading product innovation in tech. ⭐ Real-life example of how Contra has helped companies like Framer manage and scale their freelance workforce effectively.Chapters01:00 Meet Allison Nulty: Product Leader at Contra03:06 The Vision and Mission of Contra06:46 Challenges and Strategic Decisions at Contra08:16 Building a Marketplace and Community09:11 Contra's Unique Business Model11:59 Scaling with Freelancers and Flexible Talent14:29 Customer-Centric Product Development22:20 The Power of Customer Feedback24:27 Customer Obsession and Building Relationships24:51 The Journey of Starting a Podcast26:30 From Consulting to Product Management28:06 Lessons from Working as a Managment Consultant to Product Management.33:23 Empowering Teams with Ownership39:43 The Importance of Communication and Transparency43:13 Final Thoughts and Reaching Out45:31 Outro and Special Offer This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wayofproduct.com