This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the devastating changes observed in Ethiopia's coffee regions.They explore the shift from coffee plantations to eucalyptus due to economic pressures, the impact on local environments and communities, and the broader implications for the global coffee market. Matt shares his firsthand experiences from his recent trip to Ethiopia and delves into the complex challenges facing coffee producers. This episode is a must-watch for anyone invested in the future of coffee. Don't miss the insights and learn how you can support sustainable coffee practices.00:00 Introduction and Initial Observations00:58 Sponsor Message: Become a Coffee Consultant01:37 Welcome and Guest Introduction01:59 The Eucalyptus Issue in Ethiopia05:15 The Coffee Crisis: A Roaster's Perspective07:07 Personal Stories and Reflections20:57 Challenges in the Coffee Industry30:06 Conclusion and Call to Action32:06 Closing Remarks and Podcast InformationConnect with Raw Coffee Company here:https://rawcoffeecompany.com/https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXioSpotify: https://spoti.fi/34ILPusGoogle Podcasts: https://bit.ly/34mzcVVStitcher: https://bit.ly/3J2sOSg••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact? Instagram: https://www.instagram.com/mapitforward.coffee/? Join our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••