5 min listen
Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab
FromInfluence Weekly
Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab
FromInfluence Weekly
ratings:
Length:
5 minutes
Released:
Jun 18, 2024
Format:
Podcast episode
Description
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're zooming in on TikTok's ambitious push to outshine Amazon and Google in the online shopping arena with their new image search feature. We'll also reveal how Gatorade and Coffee Meets Bagel are achieving remarkable success through partnerships with an under-the-radar agency. Plus, we'll discuss mobile gaming giant Voodoo's massive €500 million acquisition of the Gen Z-favorite app, BeReal. Stay tuned as we explore these groundbreaking moves and their implications in the digital marketplace.
Released:
Jun 18, 2024
Format:
Podcast episode
Titles in the series (41)
Influence Weekly #3 - Youtube's new AI Tools, the push to save TikTok in the US and CeraVe's creator campaign by Influence Weekly