Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab

Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab

FromInfluence Weekly


Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab

FromInfluence Weekly

ratings:
Length:
5 minutes
Released:
Jun 18, 2024
Format:
Podcast episode

Description

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're zooming in on TikTok's ambitious push to outshine Amazon and Google in the online shopping arena with their new image search feature. We'll also reveal how Gatorade and Coffee Meets Bagel are achieving remarkable success through partnerships with an under-the-radar agency. Plus, we'll discuss mobile gaming giant Voodoo's massive €500 million acquisition of the Gen Z-favorite app, BeReal. Stay tuned as we explore these groundbreaking moves and their implications in the digital marketplace.
Released:
Jun 18, 2024
Format:
Podcast episode

Titles in the series (41)

Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.