Can cultural shifts transform an entire industry?Meet Dr. Sulman Ahmed, who, by following his deeply rooted belief in customer service excellence reshaped his industry and transformed his business into a massive success.In this episode, we learn from Dr. Sulman Ahmed about the difference adjusting a company's culture to customer satisfaction can make, how to face life challenges with resilience and perspective, and why having a clear vision is crucial to succeed. Dr. Ahmed is the Chairman and CEO of DECA Dental and the Author of "Make Them Smile: Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth."He is passionate about putting customers' needs first and developed a patient-centered model that turned DECA Dental into a reference for excellence, the recipient of several awards, honors, and recognitions. Dr. Ahmed also achieved many honors and awards, like the Ernst & Young’s Entrepreneur of the Year in 2017 and Glassdoor’s Top CEOs list in 2021, among many others.Throughout our conversation, Dr. Ahmed shared the story of how he went from being homesick and almost returning to Zimbabwe to owning and leading one of the largest privately held dental companies in the US. You'll also hear Dr. Ahmed's thoughts on effective leadership, building a legacy, the benefits of shaping a culture focused on customer satisfaction, and much more.Tune in to Episode 435 and discover why making your customers smile is the shortcut to experiencing rapid and sustainable growth in your business.Some Questions I Ask:Please tell us about yourself, your background, and any turning points that had a significant impact on your life (2:40)When did you realize it was time to start working on your business instead of in your business? (12:00)In This Episode, You Will Learn:Dr. Ahmed talks about why he decided to write his book (7:00)It takes ten years of being good every day to become great at something (10:00)Dr. Ahmed shares one of the most important lessons he learned as an entrepreneur (14:40)Why you should "make things personal" (16:40)Connect with Dr. Sulman Ahmed:WebsiteLinkedInBook: Dr. Sulman Ahmed - Make Them Smile: Why Customer Satisfaction Is the Key to Rapid and Sustainable GrowthBecoming Your Best Resources:Becoming Your Best WebsiteBecoming Your Best University WebsiteBecoming Your Best LibraryEmail: support@becomingyourbest.comBook: Becoming Your Best: The 12 Principles of Highly Successful LeadersBook: Conquer Anxiety: How to Overcome Anxiety and Optimize Your PerformanceFacebook Group – Conquer Anxiety Hosted on Acast. See acast.com/privacy for more information.