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? How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

? How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

FromIn Growth We Trust: Marketing | Growth | Startups


? How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

FromIn Growth We Trust: Marketing | Growth | Startups

ratings:
Length:
50 minutes
Released:
Jun 18, 2024
Format:
Podcast episode

Description

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store.

Chapters ? 
[00:00:00] Intro
[00:01:06] AI photo editing technology.
[00:03:57] Pumping out creative for success.
[00:08:21] Winning Ad Metrics.
[00:12:00] Ad testing process.
[00:16:55] Top performing baby theme creative.
[00:17:30] Marketing with influencers and ads.
[00:23:55] Creative testing in advertising.
[00:25:32] Creative advertising strategies.
[00:30:13] Content creation and platform diversity.
[00:33:56] Learning to code in marketing.
[00:38:06] Automating ad variations.
[00:39:40] Automating marketing processes.
[00:44:32] Attribution challenges in marketing.
[00:45:27] Creative content strategies.
[00:49:13] A first podcast experience.

? Follow links ?
? ⁠⁠⁠Cedric Yarish on Linkedin
? Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
? Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
? Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
? Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous ?
That's how we grow.

See you next week!

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Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message
Released:
Jun 18, 2024
Format:
Podcast episode

Titles in the series (68)

In Growth We Trust is a podcast for marketers, growth people, entrepreneurs, and anyone who wants to geek out about what is marketing today, online distribution, viral loops, network effects, and startup growth. Jake Mayell & Yoann Pavy started working together 10+ years ago doing Facebook Ads at first. Stayed really good friends and progressed in their careers. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not? They aim to go deeper. Get geeky with it. Available everywhere, even on YouTube if you’re more of the visual type. Happy listening ?