In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp explore the intricacies of Google's Performance Max (PMAX) advertising platform. Our hosts discuss the initial challenges marketers faced, best practices for testing new media placements, and how PMAX has evolved over the past year. You’ll also hear actionable advice on how to leverage PMAX as a stepping stone towards full-funnel advertising, ensuring your campaigns are audience-focused and not just keyword-driven. Don’t miss this opportunity to elevate your digital marketing strategy!  RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Enhancing Lead Quality in Healthcare: A 5-Step Process - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-healthcare-lead-quality/  How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/