30 min listen
Customer-Centric Marketing: How CMOs Drive Brand Loyalty and Growth
Customer-Centric Marketing: How CMOs Drive Brand Loyalty and Growth
ratings:
Length:
32 minutes
Released:
Jun 18, 2024
Format:
Podcast episode
Description
How does a CMO ensure the customer experience remains at the forefront of their brand's strategy? In this episode of the Modern Customer Podcast, Alison Hiatt, the Chief Marketing Officer and Chief Growth Officer at Vera Bradley Designs Inc., shares her invaluable insights from her journey in marketing, including experiences with iconic brands like Starbucks and Amazon. Discover how Alison views CX as an all-encompassing concept, intertwined with brand identity, and learn how Vera Bradley leverages diverse customer engagement channels to tailor CX strategies and the art and science of understanding customer behavior. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.
Released:
Jun 18, 2024
Format:
Podcast episode
Titles in the series (100)
Chief Customer Officers: The Human Duct Tape Of The Organization: Did you know that Chief Customer Officers are the human duct tape of the organization? Chief Customer Officers are one of the fastest growing roles within organizations today. The Chief Customer Officer reports to the CEO and is responsible... by The Modern Customer Podcast