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AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC

AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC

FromOOH Insider


AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC

FromOOH Insider

ratings:
Length:
40 minutes
Released:
Jun 18, 2024
Format:
Podcast episode

Description

Have feedback or a question? Text us!Curious about how AI is disrupting media buying?If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. ?The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform.AI in Media Buying: Understand how AI is being used to unlock efficiencies and drive growth for some of the fastest-growing brands.Impact of iOS 14.5: Learn how the changes in iOS 14.5 have influenced media buying and how technology is being used to adapt to these challenges.Challenges for Small to Mid-Sized Brands: Find out what's holding back DTC brands spending between $3,000 and $90,000 a month on ads from scaling faster and spending more.Future-Proofing with AI: Get insights into how Preflect's AI-driven platform automates ad buying, optimizes budgets, and adapts to platform changes seamlessly.? Why You Should Listen:If you're a brand owner, marketer, or just someone interested in the future of AI in marketing, this episode is packed with valuable insights and practical advice. Brecker's journey from a college project to a successful AI platform backed by Mark Cuban is not only inspiring but also full of actionable takeaways.? Listen Now:?️https://www.theoohinsider.com/ai-media-buying? Connect with Brecker:Social Media:@BreckerBrees? Don't Forget:If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.Thank you for being a part of our community!- TimP.S. Have feedback or questions? Email us at tim@theoohinsider.comTry our custom-built GPT for FREE! Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.
Released:
Jun 18, 2024
Format:
Podcast episode

Titles in the series (100)

Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.