Welcome to the very first ‘Business Insights from the Inside’ episode! While our host Ellie is on maternity leave, we’re bringing you some incredible episodes led by her clients over the next 10 weeks. They’ll be sharing their insights, strategies, tips and processes that have created the amazing results generated in their businesses.Today, we have guest host Sofia Bernardi, a mindset and business coach who is sharing with us how she built a million-dollar business organically in less than four years - all by the age of 26! Sofia is a master NLP Practitioner and Hypnotherapist, having been trained under Tony Robbins Life Coaching certification and John Gottman’s Couples Therapy Certification. Her love and energy is contagious, leaving people feeling empowered and inspired to create the life they deserve and desire.  In this episode, we hear all about what Sofia prioritises in order to create sustainability, and the exact steps she has taken to scale to over a million dollars in her business. Key Strategies for SuccessSofia takes us through five key areas crucial for building a successful business: 1. Mindset: A strong CEO mindset enables you to show up consistently, even when challenges arise. Sofia breaks down mindset mastery into clarity, confidence and consistency—each a critical component in ensuring you're taking effective, aligned action.2. Marketing: Effective marketing is essential for connecting with your target audience. Sofia shares her strategies for getting your messaging clear, attracting and engaging your audience and developing a robust content plan. The better you know your audience, the better the results in your business will be. 3. Energy: Energetics play a vital role in alignment and staying motivated. Sofia discusses various tools like meditation, hypnotherapy and embodiment practices that help in maintaining high energy levels and alignment with your business goals. She explains the concept of mend, move and manifest to describe her approach to energy management.4. Events: Running impactful events can create a sustainable business model, by lessening the need for things like back-to-back sales calls and numerous conversations per day. Sofia talks about her experience with online events and how they’ve been pivotal in her business growth. She stresses the importance of having well-planned and promoted events that can serve a lot of people at once, and allowing you to sign multiple clients at a time. 5. Sales: A seamless sales process is essential for scaling your business. Sofia shares tips on creating no-brainer programs, leveraging conversations in a soulful way, and focusing on client retention to ensure long-term success and sustainability.If you're a budding entrepreneur or coach, this episode is a treasure trove of actionable strategies and personal reflections on what it takes to grow a sustainable and scalable business. If you want further nuggets of gold from Sofia, make sure to check out her podcast via the link below!LINKSThe FREE Mastermind Launch PlaybookConnect with Sofia:Website: https://sofiarosebernardi.com/ Instagram: @sofiarosebernardiPodcast: Rising CoachesConnect with Ellie: Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:  www.facebook.com/groups/shineonsocialellieswift/