In doing research on the data-driven business approach, Jay highlights two books he read along the way. This book report episode has insights and descriptions on two books related to being a Data Driven enterprise and how they can help you understand a data-driven culture and how nonprofits can thrive when they focus on what the data in telling them.   Data Drive - Creating a Data Culture by DJ Patil and Hilary Mason O'Reilly Media, Inc. Published 2015 ISBN: 9781491921197   Data Driven Nonprofits by Steve MacLaughlin Saltire Press Published 2016 ISBN: 9780988850712 00.00 Intro: So much data, so many questions 01.00 (Book 1) Data Driven: Creating a Data Culture 04.00 (Book 2) Data driven non-profits