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WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals

WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals

FromThe WARC Podcast


WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals

FromThe WARC Podcast

ratings:
Length:
40 minutes
Released:
Jun 18, 2024
Format:
Podcast episode

Description

On day two of Cannes Lions, WARC's  Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against dull and beige ads, and MSQ's Justin Cox shares new research on the power of rituals.
Released:
Jun 18, 2024
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.