It's not so much of what money or what income we can bring, but it's more what can we do for our community.” - Sandra Carreon Welcome back to the Turmeric & Tequila Podcast! In today's episode, "216. From Jalisco to Colorado: Sandra Carreon's Journey in Crafting Authentic Tequila," host Kristen Olson sits down with Sandra Carreon, a passionate entrepreneur from Jalisco, Mexico, who now resides in Colorado. Together, they dive deep into the world of tequila, exploring its rich flavors and unique pairings. Sandra shares her inspiring journey from farming fields to owning a tequila brand alongside her husband, emphasizing the importance of authentic support, community impact, and genuine connections. We'll hear about Sandra's challenges in launching her business, the significance of partnering with a well-established tequila family, and her dedication to giving back to her roots and empowering youth. Get ready for an engaging conversation about tequila, resilience, and the power of personal stories on this exciting episode of Turmeric & Tequila. Cheers!  Navarro Tequila on 9News Time Stamps: 00:00 2020 led to starting own tequila brand. 08:49 Learning from failed tequila order, brand expansion. 11:28 Owning a business comes with heavy responsibility. 20:08 Dual master's in English and Spanish languages achieved. 21:05 Best superpower: speaking every language fluently. 27:55 Educating on tequila quality and taste importance. 33:18 Preferring local, small-batch tequila, highlights female-owned brand. 41:01 Passionate about coaching youth, instilling discipline. 44:11 Giving back to community, empowering the youth. 52:05 Surprising opportunities arise when showing support intentionally. 55:33 Marketer excels; operational, analytical strategist supportive. 01:00:09 Excited about growth and opportunity in Colorado.   Navarro Tequila: We created a Tequila with a great Family Tradition’s named. Made with 100% blue agave, in the land of Jalisco. We want to share with you, because this is the flavor of our home… @tequila_haciendanavarro www.tequilahaciendanavarro.com   Connect with T&T:  IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com WATCH HERE