Send me a text!In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy. 1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools.2. Meet the MACH-6 model: An upgrade to a traditional marketing model.Contrasts with the PESO model, emphasizing the importance of building equity in owned assets.Integrate SEO with other channels like social media and email for a cohesive strategy.3. AI and SEO are evolving. How your business can keep up:Businesses must tell accurate and updated stories across all digital platforms for more accurate AI-generated content. Optimize for both search engines and user experience. 00:00 Introduction and Guest Welcome01:09 Building a Positive Work Culture02:57 The Importance of Passion in Work02:57 Coaching and Leadership Insights06:17 SEO and Business Integration07:41 The Value of Owned Assets10:03 Leveraging Multiple Channels12:26 The Mach-6 Framework14:24 Collaboration Across Departments19:05 Optimizing Your Digital Assets19:37 The Importance of Social Profiles19:45 Revisiting Neglected Accounts20:07 Controlling Your Search Results20:24 Understanding the PESO Model21:48 Owned Asset Optimization Explained23:46 Real-Life Examples of Brand Stories27:32 Leveraging Technology for Customer Optimization28:59 SEO vs. Owned Asset Optimization31:55 Connecting with Your AudienceConnect With Jonas SicklerLinkedinTwitterExplore Terakeet ResourcesMACH-6 MatrixSchool of Podcasting -Launch, Grow, Monetize Your PodcastYou’re don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!