Mike Johnston was living the dream. His band was signed to a major label. He was touring the world, playing for thousands of adoring fans, and making good money. But something was missing.
He didn't know what, until a friend told him how happy he looked when he was teaching drums, rather than performing. That's when he figured out he has an "educator's soul." So he stepped back from the band and taught drums full time. It was exhausting, and this income potential was capped by the hours in the week. To make up for a lesson, he recorded a session and dumped it onto a fledgling website called "YouTube." That's where everything changed.
Today, Mike's drum instruction videos reach millions of curious enthusiasts and dedicated musicians. He uses YouTube and his website to teach exponentially more people than he could possibly address with in-person lessons alone. Back in 2006/2007, he risked his entire career to build drum education the way *he* wished he could learn. The big unknown was whether others wanted it, too. (Narrator: They did.)
This week, Matt sits down with Mike to discuss the fascinating evolution of online music lessons, where he gets his inspiration for new lessons, why he never watches other drum lesson videos, and why he's not afraid of AI taking his job.
Check out Mike's Lessons to learn more: https://www.mikeslessons.com/
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