41 min listen
Insider Secrets of Influencer Marketing with Aliza Freud
FromLEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht
Insider Secrets of Influencer Marketing with Aliza Freud
FromLEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht
ratings:
Length:
40 minutes
Released:
Jun 19, 2024
Format:
Podcast episode
Description
In this episode of Leave Your Mark, I sit down with Aliza Freud, founder and CEO of She Speaks, to discuss the evolution of influencer marketing and the nuances of understanding women's consumer behavior. We explore Aliza's experiences from her time at American Express, the concept of the female reality gap, and the importance of authentic influencer collaborations. The conversation highlights how She Speaks uses data and qualitative research to help brands target their audience effectively, as well as the ongoing challenges and successes in the influencer industry, particularly for women. We also explore how the industry has shifted towards content that is native to social platforms and the continuing battle for pay equity among female influencers. This insightful discussion provides actionable career advice and underscores the importance of diversification, authenticity, and understanding consumer benefits over product features.
Released:
Jun 19, 2024
Format:
Podcast episode
Titles in the series (100)
How to Build a Successful Online Fashion Brand From Scratch with Rachel Blumenthal of Rockets of Awesome by LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht