In this episode of The Self-Employed Life, I had the pleasure of interviewing Cliff Goldmacher, a Grammy-recognized songwriter, about the parallels between songwriting and business. Cliff shared valuable insights on how songwriting can help improve creativity, communication, collaboration, and innovation in the business world. We discussed the importance of balancing emotion and story in communication, the power of repetition in messaging, and the significance of vulnerability and risk-taking in creativity. Cliff's journey from songwriter to speaker and thought leader exemplifies the idea that the way you do anything is the way you do everything. Overall, the episode provided a unique perspective on how songwriting principles can be applied to enhance business practices and creativity. Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, two-time TEDx speaker and author who, for the past nine years, has been helping organizations innovate and build their creative confidence by teaching them to write songs. Cliff’s work has been featured in Forbes and Cliff’s book, The Reason For The Rhymes: Mastering The Seven Essential Skills of Innovation by Learning to Write Songs, encapsulates the principles of his workshops. Cliff’s clients include Deloitte, Bank of America, IDEO, the ATD and Vanderbilt’s Owen Graduate School of Management. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Cliff Goldmacher, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – https://www.thereasonfortherhymes.com/ Cliff Goldmacher on LinkedIn (@cliffgoldmacher) Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.