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38. How to Land Organizational Contracts and Double Your Revenue with Patti Dayleg

38. How to Land Organizational Contracts and Double Your Revenue with Patti Dayleg

FromCycle Breakers & Money Makers


38. How to Land Organizational Contracts and Double Your Revenue with Patti Dayleg

FromCycle Breakers & Money Makers

ratings:
Length:
55 minutes
Released:
Jun 19, 2024
Format:
Podcast episode

Description

What's the difference between selling to an organization versus individual clients? My Reclamation client Patti Dayleg, exclusively coaches within organizations and May of this year, she already doubled her revenue compared to 2023 through organizational contracts alone.Patti is a Leadership Coach and the CEO of Malaya Solutions. Most recently, she was one of Broadway's first directors of equity, diversity, and inclusion. As the eldest daughter of Filipino immigrants, Patti helps BIPOC-led organizations and coalitions to sustain their movements.Before joining Reclamation, she was pricing below market rate because she was discounting years of experience she didn't see as relevant. Now, surrounded by other women who are working towards similar social justice outcomes, she's doubled her income by embodying the worth her work actually has. Instead of seeing her rate as "just" an hour of her time, she's seeing her work as the whole culmination of her expertise and past experience. Let Patti's story be a catalyst to dream differently. If you don't want to rely on social media to land individual clients, you can have a multiple six figure business that is completely offline and relationship based. She has been able to land contracts by leveraging the relationships and reputation she already has.In this episode, we're chatting about: How she doubled organizational contract revenue over last year, in just the first 5 months of 2024How to leverage your strengths to solve bigger problems for organizations vs individualsHarnessing the network you already have Areas of opportunity that already exist within organizations that you could be solvingHow you can get started working with organizations using your transferrable skills and networkConnect with Patti:LinkedinJoin her weekly email series: A Sunday Kind of LoveConnect with me: LinkedinInstagramWebsite
Released:
Jun 19, 2024
Format:
Podcast episode

Titles in the series (46)

Welcome to Cycle Breakers & Money Makers - a podcast for daughters of immigrants and WOC who are breaking cycles in their family by going places no one before them has gone. Join me, Mariela De La Mora, as we dive deep into what our community needs to break free from operating in survival mode, to lead with confidence and make more money doing it. Each week, we will dive into business, mindset and leadership coaching that is focused on the lived experiences of First Gen. Because let's be real - daughters of immigrants need to be coached differently. As the eldest daughter of immigrants, I have personally broken cycles and helped over 100 women do the same. I left a 16 year career as a Marketing Executive where I was the only WOC in the space, to now coaching 6-7 figure CEOs and high ranking women at organizations like Google, Microsoft and the United Nations. Using the tools I teach, I've since built close to a million-dollar business as a single mom. What would the world be like if more First Gen women lived life at the top of Maslows hierarchy of needs? With each episode, I hope to move closer to that reality. We’ll cover topics that will help you become an unstoppable, badass, money-making leader who knows her worth and has the receipts to show for it.